Nurture India, a home-grown Indian lifestyle brand, emerged in 2018 from a passion for handcrafts and a dedication to uplifting India's artisan economy. Starting from my parents' house, we've expanded globally, aiming to nurture India's handcrafts while empowering artisans.

Founded by friends, our focus is to excel in the Indian home décor domain, boasting a portfolio of over 1000 carefully crafted designs renowned for quality and innovation. Sustainability is paramount to us; we source natural materials and collaborate with eco-conscious artisans.

Our future goals include empowering more women, ensuring financial independence, and obtaining sustainability certifications over the next decade, as we strive to minimize our carbon footprint.